On Demand is IN Demand: Comcast Searchlight recorded more than 32 million VOD views in 2008, a 23% increase over 2007.

Gender Equality: VOD is viewed nearly equally by males and females. Latest measurements reveal a 50.8% male- 49.2% female audience breakdown.

Growing Subscriber Base: Comcast Spotlight VOD-enabled subscriber base is more than 16 million as of 4/1/09—and growing!

Frequency Counts: VOD engages a loyal, active audience. More than 80% of digital subscribers used VOD in the past 90 days (Chicago market).

Viewers with Money to Spend: VOD reaches viewers with the means to travel. The average household income for VOD homes falls between $75,000-$100,000.

The Equivalent of 20 Days of a Network’s Prime Time Offerings: VOD provides generous amounts of content in every market, an average of 60 hours each month. And all is available 24/7, free of charge!